Nendo - one of my favorite industrial design firms, keeps their focus on designing 'Small "!" Moments'. All of their designs have an intelligence and whimsy to them, while still maintaining a modern simplicity.

I particularly love these two products - The cube rubber band is a re-envisioning of a product that we all use daily, and is so smart, not to mention good looking. The stay-brella is another simple modification to a design we all use (especially those of us in Seattle) that instantly improves both the aesthetics and the use.

As a design firm, Nendo has the genius ability to redesign everyday products in a way that makes you wonder why the original was ever considered a good option. And that is pretty cool!